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The Opposite Entrepreneur

021: Saying Yes to No with Jesse and Carl from Trade Roots

In this episode, we are joined by Jesse Pitts and Carl Giannone, the faces of patience and opportunity. Jesse and Carl share their journey of pushing boundaries in order to achieve their dreams of opening a 16,000-foot cannabis production facility and storefront. They share their experiences of how setbacks can make you stronger,  how you must constantly adapt to change, and how saying ‘Yes' to ‘No' is critical to success.

Jesse and Carl began in two completely different businesses: Construction and Wall Street. Carl went to school for business while Jesse studied science. You can see how this dynamic duo decided to blaze their path to the cannabis industry. Founded in 2017, Trade Roots is now on its way to its grand opening in early 2021.

You can learn more about Trade Roots via LinkedIn:

You can connect with Jesse via LinkedIn:

You can connect with Carl via LinkedIn: