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The Opposite Entrepreneur

034: How Incorporating ‘Hype’ into Your Branding Can Change The Landscape of Your Business with Michael Schein

Michael Schein, President of MicroFame Media, joins us today on The Opposite Entrepreneur! MicroFame Media is a content marketing and strategy agency that turns consultants into celebrities through thought leadership training, niche market research, and his 12 steps to hype marketing.

Today Michael will discuss the power of hype in marketing and how it can turn your business from unknown to well-known. He will share his effective strategies to scale your business by researching people like propaganda artists, cult leaders, and A-list celebrities. This conversation sure will change the way you approach your brand or company’s marketing.

Connect with Micro Fame Media via their website:

Connect with Michael on LinkedIn:

Check Out The Hype Handbook here:  

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